Bulk had encouraging sales but a small in-house team. They wanted to unify the brand identity and messaging across all customer touchpoints. I helped them laser in on their brand identity, voice, and target demographic. Based on that work, I designed a new ecommerce site for them, refreshed packaging design, and refreshed marketing email flows. Bulk didn't have a system in place for generating or organizing quality content, so I used Ai as a cost-effective short term solution to create great looking imagery and then built a library of content that anyone in the organization could easily access, and would scale as the company grew.